I've been toying with idea of getting a lifestyle mindset out there, and yeah there have been a few out there i've liked and drawn inspiration from. Most notably is Rob Dyrdek's Make Your Own Luck brand. I think it's great, and it fits me well. But still in the back of my mind it doesn't encompass what drives me to do the fun and crazy stuff i do. The mindset is about going beyond your limits, trying new things, and finishing your goals even when it feels like you have nothing left.

The one word that drives me is Push.

you hear it in the military, you hear it in fitness classes, you hear it on the courses and parks people frequent. When you need that extra oomph you leave all doubt behind and just Push.

So i'm going to work to get this brand going. I'm doing my best to live it, when the military decided to keep me underground as a career i said to myself there are things that i still want to do outdoors, in the air, in the water, and maybe even in space.

I'm getting back into BMX, I'm gonna run more races, I'm going to finish getting my skydiving license, I'm gonna learn to scuba dive next year, finish swimming my 100 miles, and the list will keep on growing as I push my limits, face new challenges, and bring you lovely people with me for the ride.

Thanks for hearing me out and support me if you can so we can make Push a part of every adventurous, goal driven person out there.

-Jeff
(obviously trademark and patent pending)